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New text alert service launched to help food allergy sufferers

Food Standards Scotland have launched a new alert service to help inform food allergy sufferers.

People north of the border suffering from a food allergy or intolerance can receive e-mails or texts to become the first to know when an issue arises with missing or incorrect allergen information on food labels.

The free service has started during World Allergy Week which runs up until Saturday 13 April 2019.

Food Standards Scotland says food allergies are becoming more common.

Recent consumer research commissioned by the public sector food body shows 15% of people surveyed either have a food allergy themselves or has someone in their household who suffers from a food allergy.

Ron McNaughton is Head of Food Standards Scotland’s Scottish Food Crime and Incidents Unit – he said:

“Food allergies can significantly impact people’s quality of life, and Food Standards Scotland is here to make sure people with food allergies or intolerances have the information they need to make informed choices.

“We work closely with local authorities, food businesses, and the Food Standards Agency to make people in Scotland aware of any allergen information issues and we’d urge anyone with a food allergy in Scotland to sign up for tailored food allergy alerts by text or email.

“We’re pleased the World Allergy Organization is putting the global problem of food allergies in the spotlight with World Allergy Week.”

Holly Shaw is a Nurse Advisor at Allergy UK – she said:

“Making safe choices is an important part of day-to-day living with a food allergy.

“Alert services like this are a great way of communicating information that enable the food allergic person to stay informed and safe.”

The new e-mail and text alert service from Food Standards Scotland can be accessed here.

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