New figures show a rise in the number of people visiting Stirling.
Data from a Stirling Council report shows more than 4.6 million people came to the area in 2024.
That's up by over 10% from the previous year.
The council is to discuss new plans to promote the area, in a bid to boost tourism numbers.
1.42 million people stayed overnight across Stirling in 2024
Data from the report shows tourism generated a total economic impact of £712.4 million for the region
The council is to discuss new plans to promote the area, in a bid to boost tourism numbers.
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